Freelance - UX Project


Airlock is true end-to-end protection for your smartphone: accidental damage, troubleshooting, and data security are all covered. No matter what’s going on with your phone, open the Airlock.
My role in this project is researching identify the user's pain point, find the right marketplace, fit into the market with the product, and improve or add new features if the product needs.

My Role

Research, User-Interview, Ideation, User-Testing, Wireframe, HI-Fidelity


Team; Research Part Only | Elaine Kim, Lisa Rongjia Li


September, 2018


3 Months

Business Goals

Airlock covers everything to do with phone insurance, from phone damage to phones being lost or stolen. Airlock is moving to a new data security market and aims to protect peoples data, from the application that they currently use.

• Gain a new user base that interested in data security.
• Become one of the leaders in this space.
• Launch a 1st to market product.
• Charge a small fee for data protection

Product Goals

• Allow users to input a small amount of information about them.
• Show the user the malicious activity when signing up for new applications.
• Indicate to users the current malicious data activity from an existing application which they have already installed.
• Help impacted users turn ON data privacy from apps.

The Problem

Airlock wants to find the right balance between learning from the users and selling them the solution they have. Questions pertaining to how a user uses their smartphone and how they think about the device’s lifecycle. Airlock wants to learn that the user cares about insurance more or data security.

Target Audience

My target audiences are Baby Boomers, Middle-Age, and Young Adult.

The Assumptions

• All personas know smartphone data security is as important as insurance.
• All personas know that their data is being used in malicious ways and don't care.
• All personas are looking for a service that will protect their data when using apps on their smartphones.

Users Quote

I’m not that active on my smartphone, and this technology makes me hard to understand sometime.


I care about how companies are using my family’s private information and what they are doing with it.


I don’t want to pay money for data security. I believe I can handle it myself.

Learnings from the User Interviews

Most of the persona understand smartphone insurance is important. But there are many insurance companies, and we couldn’t find a value from the insurance.

Most of the persona doesn't know smartphone data privacy is as important as insurance. Also, they don’t know which applications are using their privacy.

Middle age and baby boomers know data privacy is important, but they don't realize how their privacy is in danger.

Most young adults don't really worry about their data privacy. They believe they can handle their phone security themselves.

We found that our product wasn't a strong enough to attract on young adult. However, there's an opportunity the user can find value from our product if it gives the user an educational information.

So, we decided to focus on
not insurance.
My Mission

Most smartphone users and the general public that uses popular applications don’t understand or are not aware of that their information is being tracked and given to 3rd party companies and advertising campaigns.

My mission is finding out the right user consumer, and make them pay and use our product. I will focus on the data privacy and design the App. I will add features to the app base on my research and the current App user testing.


Overall, the user testing was successful, and I got a pleasing result. I realize my assumption screens had too many illustrations and not enough space between elements, so the user felt uncomfortable from that. Also, I learned that the user really wants to find value before they buy our product.

What I've Learned

Based on the research and user testing, I've learned people want to see the product's value before they sign-in or purchase. Also, I've learned that how to show the maximum benefit to the user in a simple user flow and how to guide the user to our product's value.


I design the app with the simple user flows and make the user feel comfortable to sign-in or purchase after they get a value from the app's first trial.

Welcome & Choose Applications Screen

Introduce our product with beautiful and catchy illustrations.

Choose applications which the user currently use.

I put an A to Z sorting system, so the user doesn’t need to find the apps with the keyboard.

When the user chooses the apps, the apps are highlighted, and “NEXT” button will activate.

First Trial Screen

Gives our service as one trial and make the user find values themselves from our app. Show application list, which the user chose on the top. Beautiful illustrations tell to the user which apps using the user’s data privacy. And then the user can decide to disable the access themselves or find other apps from our recommendation.

Put “MORE” button to navigate the user can purchase our service.

After Trial & Purchase Screen

After our trial-service, shows the "PURCHASE" button to the user if they want to continue to get our service. When the user taps the "PURCHASE" button, it navigates the user to sign-in our service.

After Sign-In, the user purchases our service and then gives the option which is the questions for getting perfect protection.

After purchase, the user goes back to the main screen, and if the user skipped the questions, the user always could go back to finish the questions when they tap the top right button.

Here is my full version of flow video

Here is my beautiful casestudy.

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